Do The Right Thing

This book was rather interesting. James Hoggan and Richard Littlemore took a lot of different angles to show us the power of public relations and I can truly say that they really held my interest.

There are several different aspects of this book that I can say I liked. However, the main thing that I can say Hoggan and Littlemore did that stood out to me. They provided you with a topic, explained it and gave you a case study that applies that particular topic. I believe what helps this more is that the authors divided it up by sub-heads. I think that is an important aspect to the book. It separates the explanation from the example, which I think is important in writing.

One thing I noticed that Hoggan and Littlemore did in this book is that they tried not to introduce so many different companies in this book. One company in particular, Monsanto, the authors seemed to use more than twice. I believe that using this particular company on several different occasions, made it easier for the readers to relate to what they were trying to teach us.

Of all seven chapters we read, I believe the chapter on dialogue stood out the most. I think true dialogue is one aspect of communication that we are constantly losing. People are no longer actually participating in dialogue... they're talking over one another. When we talk over one another, then no one is heard. I think bringing back the aspect of true dialogue, and listening to what's being said will help us as future public relations practitioners.

Overall, this book was very effective and a great read... its one that every prospective public relations professional should read.